Bright Bridge | Marketing and Communications

Our Philosophy
At BrightBridge, we believe you will have the greatest success by focusing on the customer first and defining your business in terms of their needs. We partner with our clients to uncover their customer needs, distinctive competencies and how best to reach their customers, whether it be an emerging technology, a new service or an established product in a mature market. By taking this focused approach we help our clients successfully market their products and services in a cost-effective, efficient and savvy way.

Our Value
In a crowded marketplace where money is tight, cost-effective marketing that gives measurable results is pivotal to business success or failure. BrightBridge understands this. We tap into our breadth of experience along with the best practices in strategic communications and product marketing to provide our clients the tools they need to develop, launch and support market-driven products that stand out in the crowd.

Our Experience
BrightBridge brings our clients proven experience creating successful go-to-market strategies, communications and promotional programs for high-growth start-ups as well as for global companies in mature businesses.

Technology:	Our technology experience extends into a range of technology markets including: business analytics, business collaboration, business process automation, business intelligence, customer relationship management, datawarehousing, document management, e-document delivery, enterprise resource planning, enterprise fax, peer-to-peer computing, unified communications, web development and workflow.
Sales Channels:	BrightBridge provides targeted marketing strategy and tools that support both direct and indirect sales channels both domestically and internationally.
Industries:	BrightBridge experience spans both business-to-business and business-to-consumer marketing with a strong background in developing communications tools and marketing programs targeted at the financial services, green business, healthcare, legal, manufacturing and service industries.
Strategic Alliances:	Brightbridge has helped support and build alliance marketing relationships with companies such as Canon, HP, Hyperion, IBM Lotus, Microsoft, Oracle, Orenburg, SAP, Siebel, Sun Microsystems and Xerox.